Cross-Cultural Influencer Incubator Programme
Powered by Smiler Creative – Based in the UK, Built for China
Expand Your Influence. Unlock New Markets.
You’ve built your voice in the UK — now it’s time to take it global.
The Smiler Creative Cross-Cultural Influencer Incubator is designed for UK-based creators, athletes, musicians, artists, and public figures ready to grow their presence and monetise their brand in one of the world’s most dynamic digital markets: China.
We don’t just translate your content. We transform your identity for long-term success across the Chinese digital ecosystem.
Who This Programme Is For
We’re currently onboarding a select group of UK-based talents who are ready for cross-border growth, including:
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Musicians & Bands
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Athletes & Olympians
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Artists & Designers
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TV & Media Personalities
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Social Media Creators & Digital Influencers
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Public Figures with Global Potential
If you’re passionate about storytelling, ready to connect with new audiences, and looking for a trusted partner to support your journey - this programme is for you.
1
Strategic Planning
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Cultural localisation for the Chinese audience
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Brand audit and positioning refinement
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Narrative building aligned with trending content formats
2
Platform Setup & Operations
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Verified account registration on RED (Xiaohongshu), Douyin, Bilibili, Weibo, and WeChat
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Bilingual content calendar development
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Native-style copywriting, short video scripting, and creative design
3
Audience Growth & Engagement
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Community development strategy
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Real-time comment engagement and moderation
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Trend integration, hashtag strategy, and algorithm optimisation
4
Monetisation & Brand Partnerships
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Campaign matching with Chinese brands and platforms
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Livestream and affiliate commerce setup
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Paid content, brand licensing, and revenue split strategy
5
Media & PR Exposure
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Story placements in Chinese media and digital lifestyle outlets
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Strategic press coverage and influencer crossovers
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Access to events, partnerships, and media collaborations
Programme Roadmap
Phase 1: Strategy & Setup
Weeks 1–2
Brand localisation, account setup, content positioning
Phase 2: Soft Launch
Weeks 3–6
Initial content releases, audience testing, adjustments
Phase 3: Growth & Engagement
Weeks 7–12
Fanbase scaling, engagement strategies, platform optimisation
Phase 4: Monetisation
Month 4 onward
Brand deals, PR activation, livestream eCommerce
Why China?
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1.05 billion+ internet users
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Home to the most active and innovative social platforms in the world
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$20B+ annual influencer economy
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Strong fan loyalty and high engagement with international creators
Why Smiler Creative?
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UK-based, with bilingual teams in Manchester, and China
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10+ years of cross-cultural marketing expertise
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Trusted by global developers, tourism boards, and lifestyle brands
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Proven record in social media incubation and commercial success in China
Join the Programme
We’re now accepting applications for our next cohort.
Whether you’re an emerging creator or an established public figure, we’re here to help you build meaningful influence — and real results — in China.
Apply Now or Book a Consultation to explore how we can collaborate.